Six Ways to Sink a Growth Initiative
Growth is the goal of almost every enterprise. However, the conventional wisdom about how best to pursue growth is a recipe for failure, as the authors explain in the July-August 2013 Harvard Business Review.
This explains why most new businesses launched by established companies die, and why only a tiny fraction of companies around today, including major corporations, will still be here in 25 years.
All too often, CEOs and their senior teams see managing today's earnings as their main job and don't spend enough time on.....