Stop Sabotaging Your Ability to Innovate
Briefings
In 1974 a young Kodak engineer named Steven Sasson was assigned a seemingly lowstakes task: to see if there was any practical use for a recent invention capable of turning light into data. He built a device that could capture images and digitally display them on a screen and eagerly presented it to his bosses. But he made a tactical blunder: He billed the new technology as “filmless photography.” That positioning clashed wi.....
In 1974 a young Kodak engineer named Steven Sasson was assigned a seemingly lowstakes task: to see if there was any practical use for a recent invention capable of turning light into data. He built a device that could capture images and digitally display them on a screen and eagerly presented it to his bosses. But he made a tactical blunder: He billed the new technology as “filmless photography.” That positioning clashed wi.....
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