The 5 Myths of Innovation

Today, most managers assume that innovation is supposed to be done constantly, by everyone in the company, on every area of the company, while using new Web-based tools to help it happen.  Does this conventional wisdom really make sense?  Or do the experiences of companies reveal something different? To find the answers, a team of researchers spent three years studying the process of innovation in 13 global companies:  Mars, BP, Sara Lee, IBM, Best Buy, BBC, Whirlpool, BT, Roche Diagnostics, GSK, ThomsonReuters, UBS, and Royal Bank of Scotland.  In “The 5 Myths of Innovation,” in the Winter 2011 MIT Sloan Management Review, the team — Julian Birkinshaw, Cyril Bouquet and J-L. Barsoux — reveal their surprising findings.  Birkinshaw is a...

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