The 5 Myths of Innovation
Today, most managers assume that innovation is supposed to be done constantly, by everyone in the company, on every area of the company, while using new Web-based tools to help it happen. Does this conventional wisdom really make sense? Or do the experiences of companies reveal something different?
To find the answers, a team of researchers spent three years studying the process of innovation in 13 global companies: Mars, BP, Sara Lee, IBM, Best Buy, BBC, Whirlpool, BT, Roche Diagnostics, GSK, ThomsonReuters, UBS, and Royal Bank of Scotland.
In “The 5 Myth.....
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