“The Big Lie of Strategic Planning”

All executives know that strategy is important.  But almost all of them also find it scary, because it forces them to confront a future they can only guess at.

The natural reaction is to make the challenge less daunting by spending months preparing a comprehensive plan, typically supported with detailed spreadsheets that project costs and revenue quite far into the future.  By the end of the process, everyone feels a lot less scared.

But this is a terrible way to make strategy, as Roger L. Martin points out in "The Big Lie of St.....

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