“The Big Lie of Strategic Planning”
All executives know that strategy is important. But almost all of them also find it scary, because it forces them to confront a future they can only guess at.
The natural reaction is to make the challenge less daunting by spending months preparing a comprehensive plan, typically supported with detailed spreadsheets that project costs and revenue quite far into the future. By the end of the process, everyone feels a lot less scared.
But this is a terrible way to make strategy, as Roger L. Martin points out in "The Big Lie of St.....