The Brand Advantage That Will Lure Shoppers Back to Stores

Briefings






Today, retail stores are in dramatic decline, undercut by e-commerce giants like Amazon and the convenience of online shopping. The COVID-19 pandemic has only accelerated this shift, with e-commerce now accounting for more than 1 in 5 retail purchases — a significant jump from 2019 online sales.

This has prompted investors, policy-makers and consumers to ask, “Is there a future for physical stores and experiential r.....
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