The Global Innovation 1000: Why Culture Is Key

The elements that make up a truly innovative company are many:  a focused innovation strategy, a winning overall business strategy, deep customer insight, great talent, and the right set of capabilities to achieve successful execution. But more important than any of these elements is the role played by corporate culture — the organization’s patterns of behaving, feeling, thinking, and believing — in tying them all together. Yet according to the results of this year’s Global Innovation 1000 study, only about half of all companies say their corporate culture supports their innovation strategy......