The Great Repeatable Business Model
Differentiation is the prime source of competitive advantage. You earn money not just by performing a valuable task, but by being different from your competitors in a way that lets you serve your core customers better and more profitably. The sharper your differentiation, the greater your advantage.
In studying companies that sustained a high level of performance over many years, Bain & Company partners Chris Zook and James Allen found more than 80 percent of them had differentiation at the center of their strategy.
As the authors explain in “The Great Repeatabl.....