The Great Repeatable Business Model

Differentiation is the prime source of competitive advantage.  You earn money not just by performing a valuable task, but by being different from your competitors in a way that lets you serve your core customers better and more profitably.  The sharper your differentiation, the greater your advantage.

In studying companies that sustained a high level of performance over many years, Bain & Company partners Chris Zook and James Allen found more than 80 percent of them had differentiation at the center of their strategy.

As the authors explain in “The Great Repeatabl.....