The Great Repeatable Business Model

Differentiation is the prime source of competitive advantage.  You earn money not just by performing a valuable task, but by being different from your competitors in a way that lets you serve your core customers better and more profitably.  The sharper your differentiation, the greater your advantage. In studying companies that sustained a high level of performance over many years, Bain & Company partners Chris Zook and James Allen found more than 80 percent of them had differentiation at the center of their strategy. As the authors explain in “The Great Repeatable Business Model,” in the November 2011 Harvard Business Review, the cold truth about hot markets is this:  Over the long run, a company’s strategic differentiation matters far more...

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