The Neuroscience of Customer Experience


Thanks to brands like Sephora, Disney, Bass Pro Shops, and American Girl, consumers have come to expect extraordinary experiences — and companies are under increasing pressure to create them. Even the pros continue to up their game.

Consider Starbucks, where it has long been understood that a cafe is much more than a place to get coffee. Recently, so-called Starbucks Reserve locations have elevated the.....
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