The search for new business ideas and new business models is hit-or-miss in most corporations. But, without a doubt, you can improve the odds of success if you tackle business innovation systematically.
Traditional ways of framing the search for ideas focus on existing capabilities, customer needs, and changes in the business environment.
In "The New Patterns of Innovation," in the January-February 2014 Harvard Business Review, the authors propose a new approach based on IT.
Parmar is the president of IBM's Acad.....