The New Psychology of Strategic Leadership

Whenever there is intense competition in a market, it is difficult for companies to gain attractive returns on investments. This general truth implies that strategists should search for opportunities where competition is weak. Michael Porter’s great insight was that companies compete not only with their direct rivals, but also with their customers and suppliers. To identify the best positions, the strategist must pay attention to the entire vertical chain of economic activity. Now let’s look at competition from another perspective. The strategist must still search for opportunities where competition is weak. But the intensity of competition that a firm faces is considered in the context of how hard it is to identify superior opportunities and deliver on them. An opportunity might be free of...

This content is for BUSINESS BRIEFINGS members only.
Login Join Now