The Right and Wrong Way to Attract Young Workers to a “Boring” Company

Bill Taylor is the author of Simply Brilliant and co-founder of Fast Company. He spends much of his time with senior executives from organizations in, less glamorous fields, such as community banks, electrical distributors, heartland manufacturers, and insurance companies.  These executives are rightly proud of what their organizations do, and they can typically get business experts excited about their plans for growth and change.

But as the author explains, they have one huge problem that literally keeps them up at night: You.....