Turning Strategy Into Results

How can leaders translate the complexity of strategy into guidelines that are simple and flexible enough to execute? As Donald Sull, Stefano Turconi, Charles Sull, and James Yoder explain in the Spring 2018 MIT Sloan Management Review, “Rather than trying to boil the strategy down to a pithy statement, it’s better to develop a small set of priorities that everyone gets behind to produce results.”

Strategy, at its heart, is about choice. Few companies succeed by making a single big bet. Most winning strategies are based on a bundle of c.....

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