What Sets Breakthrough Strategies Apart

Over the past decade, business strategy consultants and scholars seem obsessed with eradicating bias and error in human judgment and decision-making.  A virtual cottage industry has emerged to offer advice on how to do that, often pushing managers to replace flawed human judgment with big data analytics and various computational tools.  Given this abysmal view of human judgment, it’s no wonder that some authors have suggested that algorithms and artificial intelligence should play a greater role in strategic decisions.

Admittedly bias .....