“Four Paths to Business Model Innovation”

Business model innovation is a wonderful thing. At its simplest, it demands neither new technologies nor the creation of brand-new markets: It's about delivering existing products that are produced by existing technologies to existing markets.

And because it often involves changes invisible to the outside world, it can bring advantages that are hard to copy.

The challenge is that, without a framework for identifying opportunities, many companies miss out on inexpensive ways to improve their profitability and productivity.