Highlights – April 2015
More and more businesses are trying to proactively capitalize on imagination and innovation. But when it comes to creative juices, some societies have a faster flow than others.
Why? According to research from Concordia University, recently published in The Journal of Business Research, creativity is tied to culture.
The study compared nearly 300 individuals from Taiwan, a collectivist society, and Canada, a more individualistic country. Results show that those from individualist societies generate a greater number of i.....