“How to Seize the Opportunities When Megatrends Collide”

The study of megatrends is a critical managerial capability. A megatrend is a large-scale pattern or movement that has a major, long-lasting impact on business and society.

Preparing for the inevitable interactions between global forces can help you stay ahead of the competition by seeing opportunities and risks more clearly.

Business operates today in a world of accelerating change.

  • In the United States, it took 76 years for half the population to own a telephone. The smartphone achieved the same penetrati.....
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