Highlights – December 2014

Finally, let’s take a look at the most important research findings from various fields of study.

Should every successful product launch involve some sort of dazzling spectacle? A new study in the Journal of Consumer Research tells us that this might be a great way to market an upgrade, but a flashy launch could backfire if a new product is truly innovative.

The accepted wisdom is that consumers get excited about new and unique products they cannot immediately understand. However, these feelings of excitement can quickly.....

This content is for BUSINESS BRIEFINGS members only.

Website and apps by ePublisher