Highlights – January 2015

Good news for retailers and contractors: Retail sales increase by nearly 50 percent when shops are upgraded, according to new research.

As recently reported in the Journal of Marketing, researchers from Monash University's Department of Marketing looked at the effect on both first-time visitors and existing customers when retailers remodel their premises.

Sales to new customers increased by 44 percent after remodeling, and those to existing customers went up by as much as 10 percent. According to the researchers, higher.....

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