“The Discipline of Business Experimentation”

When it comes to innovation, most managers must operate in a world where they lack sufficient data to inform their decisions. Consequently, they often rely on their experience or intuition. However, ideas that are truly innovative — that is, those that can reshape industries — typically go against the grain of executive experience and conventional wisdom.

But, as Harvard professor Stefan Thomke and software entrepreneur Jim Manzi write in their November 2014 Harvard Business Review article, "The Discipline of Business Experime.....