Highlights – November 2014

Finally, let's take a look at the most important research findings from various fields of study.

According to a new study in the Journal of Consumer Research, when a person's sense of control is threatened, he or she is more likely to seek out products that require hard work.

Intuitively, it would seem that feeling a loss of control might cause consumers to seek out a product that does not require them to exert very much effort. But the researchers found that consumers actually look to products that require hard work to.....

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