Highlights – September 2016
A meta-analysis of retail return policies recently published in The Journal of Retailing may help businesses modify their policies to increase sales and reduce returns. The study by researchers at the University of Texas at Arlington is titled “The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-Analytic Review.” It reexamined twenty-two published studies concerning return policies across five different dimensions of leniency:
- Time leniency (a sixty day vs. a thirty day return pol.....This content is for BUSINESS BRIEFINGS members only.