How Disruptive Will Innovations from Emerging Markets Be?
Companies located in developing countries are currently serving billions of local consumers with innovative and inexpensive products. What happens when more of those companies make the leap into more-developed markets?
Professor Constantinos C. Markides of the London Business School recently addressed this question in an MIT Sloan Management Review article titled, “How Disruptive Will Innovations from Emerging Markets Be?"
As Professor Markides observes, disruptive innovation has been credited as the crucial strategy that.....