Making Advanced Analytics Work for You

How have Google, Amazon, and other leading companies eclipsed their competitors?  They’ve designed powerful new business models that derive from an ability to exploit data.  As a result, big data and analytics have rocketed to the top of the corporate agenda.

As Dominic Barton and Dave Court of McKinsey & Company explain in the October 2012 Harvard Business Review, big data could transform the way companies do business, delivering the kind of performance gains last seen in the 1990s, when organizations redesigned .....