“How Old Industries Become Young Again”

When contemplating threats to their business, many executives worry about disruption.  They see competitors with new technologies poised to capture their existing customers, and they know it's better to be a disruptor than a disruptee. 

As John Sviokla, a principal with PwC, explains in "How Old Industries Become Young Again," in the Autumn 2014 Strategy+Business, disruption is often misunderstood.  

What most industries experience as disruption is typically not a sudden change from one source, but the accumulated impac.....