Innovating in Uncertain Markets
Talking about “green technology” gets people excited. It’s thrilling to think that a new wave of inventions and discoveries will revolutionize the way we live, halt the degradation of our planet, and conserve resources for future generations. And it’s more than just talk: Investors are committing real dollars. By one estimate, the global market for alternative energy sources such as wind, solar energy, and biofuels will reach $315 billion by 2018.
To move forward in the face of deep uncertainty and probable setbacks, green technology companies need to develop staying power. In addition t.....