Innovating in Uncertain Markets

Talking about “green technology” gets people excited.  It’s thrilling to think that a new wave of inventions and discoveries will revolutionize the way we live, halt the degradation of our planet, and conserve resources for future generations.  And it’s more than just talk:  Investors are committing real dollars.  By one estimate, the global market for alternative energy sources such as wind, solar energy, and biofuels will reach $315 billion by 2018. To move forward in the face of deep uncertainty and probable setbacks, green technology companies need to develop staying power.  In addition t.....