Persuading the Unpersuadable

The legend of Steve Jobs says that he transformed our lives with the strength of his convictions. The key to his greatness, the story goes, was his ability to bend the world to his vision. But as organizational psychologist Adam Grant explains in the March-April 2021 issue of Harvard Business Review , the reality is a bit different. Much of Apple’s success was actually due to Jobs’ team pushing him to rethink his positions. In fact, it’s likely that if Jobs hadn’t surrounded himself with people who knew how to change his mind, he might not have changed the world.

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