Research Highlights – March 2019

According to new research from Professor Li Zhao of the University of Missouri, social media hashtags could be used as a tool by fashion designers to forecast trends in the industry and, thereby, connect better with consumers.  The study titled, “The rise of fashion informatics: a case of data-mining based social network analysis in fashion,” was recently published in the Clothing and Textiles Research Journal.

Data analytics are impacting all kinds of business, including the fashion industry.  This research found tha.....