Strategy Needs Creativity

As NYU Professor Adam Brandenburger observes students often feel frustrated when they’re taught strategy.  Why?  Because there’s a gap between what they learn and what they’d like to learn.  Strategy professors (including Brandenburger) typically teach students to think about strategy problems by introducing them to rigorous analytical tools, such as assessing the five competitive forces, drawing a value network, and plotting competitive positions. The students know that the tools are essential, and they dutifully learn how to use them.  But .....

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