Strategic Bets

In today’s fast-changing business environment, many companies are being forced to make strategic bets that will put their entire enterprise at risk.  In fact, the majority of large global corporations will probably have to do so sometime in the next 10 years. A strategic bet is a big, bold move made either to transform a company and create a new growth trajectory or to create a totally new enterprise.  Almost all strategic bets are potential game-changers for the company and its industry. As the authors assert in “Strategic Bets,” in the Summer 2011 Strategy+Business, compa.....