Strategy or Execution: Which Is More Important?

Many business leaders think they’d rather have great execution than a superior business strategy, but according to Ken Favaro, Evan Hirsh, and Kasturi Rangan of Booz & Company, you can’t have the first without the second.  That’s the central message found in “Strategy or Execution:  Which Is More Important?” published in the Summer 2012 Strategy+Business. 

Most of the people who dismiss strategy don’t understand what it really is.  Any seasoned strategist knows that strategy is not just sloganeering.  It is the series of c.....