Strategy or Execution: Which Is More Important?
Many business leaders think they’d rather have great execution than a superior business strategy, but according to Ken Favaro, Evan Hirsh, and Kasturi Rangan of Booz & Company, you can’t have the first without the second. That’s the central message found in “Strategy or Execution: Which Is More Important?” published in the Summer 2012 Strategy+Business.
Most of the people who dismiss strategy don’t understand what it really is. Any seasoned strategist knows that strategy is not just sloganeering. It is the series of c.....