Uncommon Sense: How to Turn Distinctive Beliefs into Action

It’s widely recognized that a company’s leadership, culture, and core competencies can be important to its success.  But, according to Jules Goddard, Julian Birkinshaw and Tony Eccles of the London Business School, another, often overlooked, critical source of differentiation is the company’s belief system.  That is the message they deliver in “Uncommon Sense:  How to Turn Distinctive Beliefs into Action,” published in the Spring 2012 issue of MIT Sloan Management Review.

One hallmark of a successful company is that it stands .....