That’s the Way We (Used to) Do Things Around Here

When corporate leaders implement a change program, they know that they can’t change people’s behavior simply by telling them to change.  How, then, does change really happen? 

In the last few years, insights from neuroscience have begun to answer that question.  New behaviors can be put in place, but only by reframing attitudes that are so entrenched that they are embedded in employees’ neurons.  These beliefs have been reinforced over the years through everyday routines and hundreds of workplace conversations with the same theme:  “Tha.....

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