The CEO’s Role in Business Model Reinvention
Consider a few of the great innovation stories of the past decade: Google, Netflix, and Skype. Now ask yourself: Why wasn’t Google created by Microsoft, or Netflix by Blockbuster, or Skype by AT&T?
In fact, why do almost all established corporations fail to find the next big thing before new competitors do? The simple explanation is that many companies become too focused on executing today’s business model and forget that business models are perishable. Success today does not guarantee success tomorrow.
In “The CEO’s Role in Business Model Reinvention,” in January-February 2011 .....
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