Three Rules for Making a Company Truly Great

What separates the best businesses from all the rest? Frustrated by the lack of rigorous research on the drivers of corporate success, Michael Raynor and Mumtaz Ahmed of Deloitte conducted a statistical study of thousands of companies, and eventually identified several hundred among them that qualified as "exceptional."

As they describe in "Three Rules for Making a Company Truly Great," in the April 2013 Harvard Business Review, they discovered something startling. The many and diverse choices that made.....

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