When One Business Model Isn’t Enough

Trying to operate more than one business model at a time is difficult, and it is frequently cited as a leading cause of strategic failure. Yet situations abound where a company may wish or need to address several customer segments, using a particular business model for each one.   Companies may need different business models to:
  • Crowd out competitors or forestall potential disruptors in its current markets.
  • Expand into new markets.
  • Make more efficient use of fixed assets and other resources.
  • Develop new income streams.
In “When One Business M.....
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