When One Business Model Isn’t Enough

Trying to operate more than one business model at a time is difficult, and it is frequently cited as a leading cause of strategic failure. Yet situations abound where a company may wish or need to address several customer segments, using a particular business model for each one.   Companies may need different business models to:

• Crowd out competitors or forestall potential disruptors in its current markets.
• Expand into new markets.
• Make more efficient use of fixed assets and other resources.
• Develop new income streams.

In “When One Business M.....