When One Business Model Isn’t Enough
Trying to operate more than one business model at a time is difficult, and it is frequently cited as a leading cause of strategic failure. Yet situations abound where a company may wish or need to address several customer segments, using a particular business model for each one. Companies may need different business models to:
- Crowd out competitors or forestall potential disruptors in its current markets.
- Expand into new markets.
- Make more efficient use of fixed assets and other resources.
- Develop new income streams.