“Where to Look for Insight”

Innovation is a mindset that should permeate your entire enterprise.

No matter the venue, the feedstock for innovation is insight. Insights can be about stakeholder needs, market dynamics, or even how your company works.

Several Fortune 500 companies have been founded on a single insight about what customers want. Inside your company, insights can lead to more-efficient operations, simplified processes, or leaner structures.

Insights can be powerful, but how do you find them?

Northwestern University’s Mohanbir Sawh.....